Aims:

This course will provide participants with the knowledge and skills required to promote records management and develop strategies, tactics and plans to market records management services within their organisation.

Outcomes:

By the end of this training session, participants will be able to:

• Discuss common perceptions of records management.
• Identify marketing principles.
• Apply marketing principles to records management services.
• Identify components of the 'marketing mix'.
• Explain the importance of marketing records management.
• Develop strategies and tactics for planning, improving and promoting records management services.
• Establish a marketing plan for records management services.

Participants are provided with a course booklet and additional handouts.

Course Duration:

1 day

Cost: Contact SSA for a quote

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